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With their first report on ICANN’s new Domain Extension Big Reveal the BBC featured .xyz first among the new generic domain extensions to be interviewed. The room was filled with excitement about the beginning of an Internet revolution, and .xyz was there at the top of the featurette. That’s because we’re at the forefront of expanding the namespace.

With more than 200 million registered domain names, the namespace for registrants who want to secure a relevant domain name is overcrowded. Most short and memorable domain names are already registered. How, then, are businesses and individuals supposed to establish an Internet presence? How are they even supposed to buy a domain name appropriate for them at a reasonable price when every name imaginable has already been taken?

Enter .xyz. Our new domain extension will give individuals and businesses a fresh start. You will be able to secure the domain name you’ve always wanted, not just some obscure .com leftovers. As one of the first extensions, .com has always been the go-to extension. But why is that? Since it is short for “commercial,” it isn’t always applicable to those using it, such as special interest groups, religious organizations, or anything “non-commercial.” .xyz has no connotations or alternate meanings, it is the most generic domain extension.

Generation.XYZ LLC has formed a registry powered by the infrastructure of CentralNic, an independent global domain name registry operating since 1995.

.xyz is a perfect ending to companies in every industry. .xyz is instantly recognizable as the last three letters of the alphabet, and is perfectly suitable as an extension to any brand name. Furthermore, .xyz is generic enough to be appropriate for anyone! Nobody wants to be FilingCabinets.pizza, but FilingCabinets.xyz will be available as an alternative to .com.

Did you know that we are the only applicant for .xyz? This means that we can focus our energy and resources on establishing a new presence without the worry of contention. Visit us for updates and expect to see .xyz in your browser soon.

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