Your website is a place of unlimited freedom to create, share what you do, and promote the things you’ve made. It’s the place you have full control to show the world what you’re most proud of. You may want to highlight past work, share current projects, or promote your personal business. One of the best parts about your website is that you can use it to share all this and more. This week’s #WebsiteWednesday is a multi-talented individual who serves as a stellar example of how to do just that: MightyType.xyz.
MightyType.xyz is the online home of skilled creative Tanner Vargas. An architecture student at Rensselaer Polytechnic Institute, Tanner researches social infrastructure and inclusive space. He uses his website to share articles he’s written on these topics along with other pieces on creative mediums like music, movies, and short stories. This content is how Tanner began expressing his creativity online, calling it The Type. He’s since expanded to include his photography work and a dedicated page for his independent store, Mighty Merch. This marked his website’s evolution into MightyType.xyz.
Tanner shares his written work in the Typed section of his website. His pieces often focus on the topics he’s most passionate about. He writes about architecture, exploring ideas for future city designs and discussing how architecture impacts people. His article on inclusive infrastructures in cities, for example, seeks to address the problems of division against minorities. He writes about music, giving his captivating criticism of new albums, songs, movies, and trends. These come in the form of compilation lists like best songs of the year, as well as individual album reviews. He writes about films his audience may want to check out and gives an analysis on why they are worth watching or skipping, as well.
Going beyond standard blog updates, Tanner displays his own creative writing prowess by completing a short story series he dubbed “short story Sundays.” His horror-themed narrative explores different emotions, from fear to overcoming internal battles. This series shows Tanner’s impressive writing ability while also allowing his audience to join in his love of creating.
On his dedicated architecture page, Tanner introduces readers to his professional passion and explains why he chose it for his studies. He links to papers he’s written and shares photos of designs he’s created in the program. All this content is enough to make for a robust personal portfolio website, but it’s only half of how Tanner uses MightyType.xyz.
Tanner also uses MightyType.xyz as an online store to sell what he’s dubbed “Mighty Merch.” The Mighty Shop features prints and stickers of Tanner’s original artwork as well as clothing designs he created with his partner Daniell. Shoppers can buy photo prints inspired by architecture or Tanner’s own artistic interests. Some print designs prominently feature the MightyType.xyz URL to help spread the word about his website.
The shop also launched an original line of screen printed shirts and sweaters featuring The Mighty Type artwork in a similar style to their stickers and prints. In addition to original designs, the store features upcycled vintage shirts or sweaters refinished with an acid wash look. Some have custom embroidery done by Daniell to add a unique touch.
Many clothing items in the shop are one of one, making them especially unique for the buyer. Tanner uses an e-commerce store he set up through Squarespace (where you can get a free .xyz domain) to process orders, which also allows him to see data on what products are most popular. Buyers can check out right on his website, then switch over to reading his content and enjoying his creative work.
Your personal website can be anything you want it to be. Tanner uses the freedom his personal website provides to blend his creative work with his passions. He also uses it as a platform to launch his own independent business through his shop. Take inspiration from Tanner to harness the power of your personal website to share your passions, start a side hustle, or create anything you want to put out to the world. Connect with Tanner on Instagram, Twitter, and Facebook, or get alerts on MightyType.xyz shop sales by joining the Mighty Mail newsletter.
.XYZ has proven to be a conduit for next-generation leaders to establish a memorable online presence. For example, look no further than autonomous delivery project Starship.xyz, Massachusetts Institute of Technology startup accelerator Engine.xyz, and viral creative collective MSCHF.xyz. .XYZ’s reputation as a domain for innovators has inspired notable figures to join the movement and brand on .xyz domains themselves. In this week’s #WebsiteWednesday we’ll meet one such leader. This Ex-NFL player is sprinting into the next chapter of his career, branded on his own FirstNameLastName.xyz domain: MarquesColston.xyz.
Marques Colston is a former National Football League (NFL) wide receiver and Super Bowl champion, best known for his 10-year career on the New Orleans Saints. During this time, Marques also developed a second career off the field in business development. He began by serving as President and General Manager of professional indoor football team the Harrisburg Stampede and purchased a share in Arena Football League team the Philadelphia Soul. Since retiring from the NFL, Marques has grown his business leadership profile through roles for the NFL Players Association, his alma mater Hofstra University, and Virtua Health. He’s also become a partner in New Orleans-based juice bar franchise Main Squeeze, consulting firm Dynasty Innovation, and an adjunct professor at the University of New Orleans. Marques shares his wealth of experience from these roles through his own consulting service, MC Consulting. His website, MarquesColston.xyz, is the official page to book him for management training, performance coaching, and corporate development consulting.
Marques’ coaching aims to help businesses shift their thinking and develop strategies for sustainable success. He does this through a method he has developed called “creating separation.” The system gets its clever name from Marques’ football experience. As a wide receiver, Marques needed to create separation from his defenders to catch the ball and score. Now, he uses this analogy to help companies and professionals create separation from competitors. Marques teaches the mindset needed to “create separation” through 3 steps: irrational confidence, creativity and possibility, and dynamic decision making. He credits this mindset for his ability to overcome obstacles in his career and sustain success in football and business.
On his website homepage, Marques breaks his philosophy down further by giving an overview of each step. First, the “art of irrational confidence” helps individuals perform at seemingly unattainable levels. After unlocking this mindset, creativity and possibility help them generate value. Finally, through dynamic decision-making, they can sustain this value and reach long-term success.
Marques teaches this system through bespoke training and speaking engagements. He breaks down potential topics for clients based on their needs. In leadership development training, Marques helps organizations give new leaders the tools for dynamic decision-making. For professional development training, he teaches team strategies aiming to transfer skill sets and unleash creativity. Lastly, he helps athletes transition to professional life by teaching them to manage their personal brand. Each training leverages his business leadership skills and past experience as a professional athlete.
It’s easy to book Marques for a training session right on his website. He includes options to request information under each specific area he’s available to speak on. He offers frequently requested speaking topics on his website to make booking the right talk easier for clients, as well. Marques has already done speaking engagements for many high-profile organizations, including the NCAA, NFLPA, the University of New Orleans, the New Orleans Saints, and the Entrepreneurs’ Association. Many have praised his training, shown by testimonials featured on his website from the University of New Orleans, the Virtual Center for Innovation, and D1 sports who each spoke on the value of his talks.
Showing his branding knowledge, Marques places his memorable website URL at the center of his online promotion. He shares it in all his social media bios and includes it in the banner graphics on each page, as well. This strategy fully utilizes the memorability of his domain name. Potential clients will see this URL and have it stick in their minds thanks to Marques’ being able to use his own name and brand on a memorable extension – .xyz. Making his website the center of his promotional activities means he is not limited by any third-party platform constraints. This gives him complete control over how he presents the benefits of his training.
Innovators like Marques who share their expertise and pass their success strategies on to others are a stellar example of the .xyz community. Marques is a great example of the forward-thinking .xyz philosophy, and his domain perfectly brands his services to reach the next generation of business leaders. Follow him on Twitter, Facebook, LinkedIn, and Instagram or reach out to bring his expertise to your organization at MarquesColston.xyz.
The design of your website plays a critical role in winning customers for your business online. To maximize your success in driving leads, there are a few key elements your website should include. This week’s #WebsiteWednesday features a lead generation website that is a great example of how to use these elements effectively: Tribe.xyz .
Tribe.xyz is a recruiting consultancy offering candidate sourcing, screening, and hiring coordination. Their business relies on driving leads from companies looking for talent recruiting in Europe. To attract leads, they’ve added website design cornerstones like an explanation of their services and a pitch of what sets them apart. They also include strategic elements that guide website visitors toward reaching out to try their service.
Here are 5 elements Tribe.xyz includes on their website that you can follow to help improve lead generation from your business website.
A potential customer needs to know what your service is before they can decide if it’s right for them. Come up with a quick pitch that explains your product or service in easy-to-understand terms. This will help you cast the widest possible net and avoid turning away potential leads with difficult language.
Tribe.xyz explains step by step how their service works, starting right beneath the main image of their homepage. This puts the most crucial information a potential customer will want to know front and center on their website. They use icons corresponding to each step in their process, as well. This is a smart way to reinforce value props using visuals.
Make it simple for potential leads to learn about what your business does by using visuals and step by step, simple language.
The main goal of your website is to drive leads. It’s crucial that you have your content flow toward well-placed calls-to-action (or CTAs) that guide visitors to reach out to you. These CTAs act as signposts for visitors, showing them the way to learn more about you and try your product or service.
Tribe.xyz includes one CTA under the main description on their homepage and another underneath the step by step explanation of their business. This strategic placement aims to have a visitor read about Tribe.xyz, understand the value they offer, and then show that visitor how to try Tribe.xyz‘s service.
Try giving potential leads an easy way to get in touch with you by strategically placing CTAs under content that pitches your services.
A lack of structure on your website can drive visitors away before they even reach out to you. If you design your website with distracting colors or long blocks of text, you are asking the visitor to put in a lot of effort to understand what you do. Lead generation website designs that emphasize only valuable information and focus on guiding visitors to specific actions tend to perform the best.
Tribe.xyz uses only four colors in the design of their website. They keep all text short and easy to read, as well. This helps them convey only the most important information quickly and effectively. It also saves their visitors time by reducing reading and avoiding navigating a confusing website layout.
Use this simple design technique on your website to avoid cluttering your message and to clearly communicate value to potential leads.
Like the last tip, this one is about keeping the layout of your site simple for visitors. A clearly-labeled navigation menu is like a map your website visitors can carry with them as they interact with your website. It gives them an understanding of what information your site has to offer and helps instill trust through simplicity.
On Tribe.xyz‘s clearly labeled top navigation menu, the first tab acts as a CTA to “Hire Recruiter.” Their “Careers” tab signals to those seeking to work at Tribe.xyz. The “Log in” tab shows existing users where to log into the service. This straightforward layout helps Tribe.xyz direct visitors to specific destinations on their website, and avoids distracting from their message.
Add a simple navigation menu with clear labels to your site to make sure potential leads know where to go, and don’t get lost in content.
This may seem obvious, but it is also critical. Your potential leads need a way to get in touch with you, and a contact page gives a clear label of where to do that (along with your CTAs). Contact pages help increase user trust, and lend credibility by offering a direct line of communication for your visitors. Your contact page should include a phone number if applicable, and an email or contact form.
The link for Tribe.xyz ‘s contact page is in the footer at the bottom of their website. The page itself lists their physical address as well as an email to reach out to them. With this page, Tribe.xyz shows their company’s home base and provides a simple method to get in touch. This information helps potential users get a picture of Tribe.xyz ‘s company beyond their lead generation website.
Make sure to include a contact page on your website to increase consumer trust and avoid losing out on potential leads who cannot contact you.
The quality of your lead generation website’s design determines its effectiveness. The more clear, simple, and navigable it is – the better it will be at driving leads. Keep your lead generation site simple by using an uncluttered design. Clearly label pages via your menu so your visitors don’t get lost and leave your site. Create a contact page and use clear CTAs to earn site visitors’ trust and turn them into leads.
Tribe.xyz is a great benchmark to follow for these tips, and also serves as an example of how .xyz adopters are leading their industries with aspirational website designs. Check them out at Tribe.xyz to get inspiration when building your lead generation site.
Your company values are the core of your business. They signal to customers what your company stands for, guide your decision making, and determine the goals you set. Because values are so essential to your business’ identity, sharing them on your website can help you stand out to the right audience. This week’s #WebsiteWednesday features a startup that serves as great inspiration for how to use your company values to stand out in your industry: Katarina.xyz.
Katarina.xyz is a healthcare platform designed to help make the care process easier for both patients and health professionals. They share this mission as an elevator pitch via the main text on their homepage: “Katarina simplifies the life of everyone.” The company then backs up this claim by breaking down the features of their platform. For professionals, this includes patient scheduling, appointment follow-ups, and personalized treatments. On the patient side, they list services like medical history and medication tracking, exam results, and appointment booking. All this, Katarina.xyz says, helps their platform provide patient-centric, humanized healthcare.
“The diversity of our employees is seen as one of our most celebrated gifts,” Katarina.xyz explains. “Our diversity is not only evident at the heart of our business, but also through the scope of areas and the broad spectrum of services that we offer our clients around the globe.”
Katarina.xyz practices sustainability by following the United Nations’ Sustainable Development Goals. UN Sustainable Development Goal 3, “to ensure healthy lives and promote well-being for all at all ages,” is particularly important to them. Katarina.xyz wants this UN goal to guide the work of their entire team. Their team’s commitment to following this mantra shows Katarina.xyz‘s value of engagement in practice.
Katarina.xyz COO, Sheraz Ahmed, echoes this commitment in a video featured on the company’s About page, as well. He details Katarina.xyz‘s dedication to providing the health infrastructure necessary to meet the UN goals with a focus on fighting global health threats.
Sharing these values and how the company upholds them helps Katarina.xyz show why their service is unique. They list each value, give insight to how it ties to their human-centric mission, and detail the ways it benefits their company in practice.
Katarina.xyz shows an example of living out these values through their response to a health emergency in Afghanistan. Due to a lack of healthcare infrastructure, the Covid-19 pandemic has hit the country especially hard. Katarina.xyz answered the call to provide humanitarian aid, sending one of their medical experts, Dr. Klaus Schustereder, and a team to help offer support. They documented the entire trip on their website and offered the option to stay up to date on relief efforts by signing up for alerts. Dr. Schustereder shared videos detailing the health challenges the country faces and how implementing Katarina.xyz’s medical monitoring system helps address them. Thanks to this work, Katarina.xyz says all 2 million citizens in the region now have access to improved care.
Company values are more than guidelines that determine the direction your business will travel. They display the strengths and convictions that drive your work. As Katarina.xyz shows, sharing these values can help your company stand out, attract support, and grow. Follow Katarina.xyz’s future development projects on their website, on Facebook and Linkedin @Katarinaxyz, or on Instagram @Katarina.xyz.
Your own personal website gives you an ideal platform to share your accomplishments and interests with the world. If you have a lot of information you want to share, it can be challenging to publish it all in an interesting and engaging way. This week’s #WebsiteWednesday, AleydaRocha.xyz, offers a great example of how to do just that. She uses eye-catching video on her website to make her work as a researcher and artist as enthralling to her visitors as it is to her.
Aleyda Rocha is a researcher and artist, based in Vienna by way of Mexico. Aleyda completes most of her work in her role as a Scientific Researcher at the Austrian Academy of Sciences. Her research examines practices of extractivism and colonialism. More specifically, she’s focused on sustainability and fighting for social justice. Aleyda completes this work in her role as founder of the Dismantle Extractivism Network, which aims to visualize and fight extractive environmental practices. She’s also a founding member of Revoltosas Mexico, a non-profit organization dedicated to pushing forward gender equality in Mexico. Because Aleyda’s work deals with large social issues and complex global crises, it can be difficult to grasp and jump into right away. To make it engaging to non-researchers, Aleyda uses her artistic abilities to create unique videos for the projects she features on her website.
The dedicated page for Aleyda’s Dismantle Extractivism Network is a perfect example of her design strategy. She uses a visual intended to help the viewer understand her work on different levels. The warping image, though not fully clear, appears to be of a tree or other common symbol of nature. By having the image become distorted, Aleyda aims to create visions of extractivism in the viewer’s mind. Using this video, Aleyda creatively conveys the impact of the organization’s work by visualizing it in an emotionally resonant way. Aleyda uses the project page itself to explain the organization’s goals and research in more detail.
For her academic research project “Narratives of the desert,” Aleyda features a video of a cactus set against a bright blue desert sky. The cactus moves in and out of focus, almost as if it were a desert mirage. With this imagery, Aleyda gives the viewer the feeling that they are in the desert themselves. The video is strange yet inviting at the same time, enticing her visitors to click and read more about the project. The goal of the project is to highlight biocultural diversity, so it’s fitting Aleyda chose an image of a cactus that takes on many forms across the desert.
Aleyda has made some videos on her site interactive by allowing her website visitors to move their mouse over an image for an effect. One example of this is Aleyda’s page for her global program teaching inclusion, called the Peace Machines Workshop Series. She made an interactive video showing a fractal design of students from the workshop completing their projects. The design catches viewers’ eyes and also evokes a feeling that students are working to heal the fractures. To create more connection to the page, Aleyda made the image so that scrolling a mouse over it shifts the fractals’ movement toward the mouse. This is a great way to keep her website visitors engaged and even to entice them to click on the image to learn more about the program.
Aleyda uses a similar interactive video as the visual for her data exploration project “You Are The Dream Of Poles Awoken.” At first look, the video shows a tall, majestic mountain that is slightly obscured by horizontal lines. The lines cut through the mountain and make the image of the mountain move slowly up and down, towards its poles. Scrolling your mouse over the video lets you push the lines toward the top or the bottom of the image. This is a clever way Aleyda draws attention to poles on opposite sides of the image. It also sets up the project itself, which focuses on one pole in a small, snowy village in Norway and another pole in the Atacama Desert.
Making your website’s visuals engaging and interactive helps bring your work and your website to life. If a single picture is worth a thousand words, then Aleyda has made her site an example of how to speak millions of words and evoke emotion without using much text at all. Her website’s visuals inspire visitors to interact with them, and helps improve the likelihood they will click and read more about her work. If your visitors can feel they are a part of what you do, there is a better chance they will take it in and remember it. Follow Aleyda’s lead and try exploring videos and visuals to showcase projects on your website. Get more from Aleyda herself by signing up for her newsletter, following her on Instagram, or jumping into her portfolio on AleydaRocha.xyz.