Your website is a place of unlimited freedom to create, share what you do, and promote the things you’ve made. It’s the place you have full control to show the world what you’re most proud of. You may want to highlight past work, share current projects, or promote your personal business. One of the best parts about your website is that you can use it to share all this and more. This week’s #WebsiteWednesday is a multi-talented individual who serves as a stellar example of how to do just that: MightyType.xyz.
MightyType.xyz is the online home of skilled creative Tanner Vargas. An architecture student at Rensselaer Polytechnic Institute, Tanner researches social infrastructure and inclusive space. He uses his website to share articles he’s written on these topics along with other pieces on creative mediums like music, movies, and short stories. This content is how Tanner began expressing his creativity online, calling it The Type. He’s since expanded to include his photography work and a dedicated page for his independent store, Mighty Merch. This marked his website’s evolution into MightyType.xyz.
Tanner shares his written work in the Typed section of his website. His pieces often focus on the topics he’s most passionate about. He writes about architecture, exploring ideas for future city designs and discussing how architecture impacts people. His article on inclusive infrastructures in cities, for example, seeks to address the problems of division against minorities. He writes about music, giving his captivating criticism of new albums, songs, movies, and trends. These come in the form of compilation lists like best songs of the year, as well as individual album reviews. He writes about films his audience may want to check out and gives an analysis on why they are worth watching or skipping, as well.
Going beyond standard blog updates, Tanner displays his own creative writing prowess by completing a short story series he dubbed “short story Sundays.” His horror-themed narrative explores different emotions, from fear to overcoming internal battles. This series shows Tanner’s impressive writing ability while also allowing his audience to join in his love of creating.
On his dedicated architecture page, Tanner introduces readers to his professional passion and explains why he chose it for his studies. He links to papers he’s written and shares photos of designs he’s created in the program. All this content is enough to make for a robust personal portfolio website, but it’s only half of how Tanner uses MightyType.xyz.
Tanner also uses MightyType.xyz as an online store to sell what he’s dubbed “Mighty Merch.” The Mighty Shop features prints and stickers of Tanner’s original artwork as well as clothing designs he created with his partner Daniell. Shoppers can buy photo prints inspired by architecture or Tanner’s own artistic interests. Some print designs prominently feature the MightyType.xyz URL to help spread the word about his website.
The shop also launched an original line of screen printed shirts and sweaters featuring The Mighty Type artwork in a similar style to their stickers and prints. In addition to original designs, the store features upcycled vintage shirts or sweaters refinished with an acid wash look. Some have custom embroidery done by Daniell to add a unique touch.
Many clothing items in the shop are one of one, making them especially unique for the buyer. Tanner uses an e-commerce store he set up through Squarespace (where you can get a free .xyz domain) to process orders, which also allows him to see data on what products are most popular. Buyers can check out right on his website, then switch over to reading his content and enjoying his creative work.
Your personal website can be anything you want it to be. Tanner uses the freedom his personal website provides to blend his creative work with his passions. He also uses it as a platform to launch his own independent business through his shop. Take inspiration from Tanner to harness the power of your personal website to share your passions, start a side hustle, or create anything you want to put out to the world. Connect with Tanner on Instagram, Twitter, and Facebook, or get alerts on MightyType.xyz shop sales by joining the Mighty Mail newsletter.
.XYZ has proven to be a conduit for next-generation leaders to establish a memorable online presence. For example, look no further than autonomous delivery project Starship.xyz, Massachusetts Institute of Technology startup accelerator Engine.xyz, and viral creative collective MSCHF.xyz. .XYZ’s reputation as a domain for innovators has inspired notable figures to join the movement and brand on .xyz domains themselves. In this week’s #WebsiteWednesday we’ll meet one such leader. This Ex-NFL player is sprinting into the next chapter of his career, branded on his own FirstNameLastName.xyz domain: MarquesColston.xyz.
Marques Colston is a former National Football League (NFL) wide receiver and Super Bowl champion, best known for his 10-year career on the New Orleans Saints. During this time, Marques also developed a second career off the field in business development. He began by serving as President and General Manager of professional indoor football team the Harrisburg Stampede and purchased a share in Arena Football League team the Philadelphia Soul. Since retiring from the NFL, Marques has grown his business leadership profile through roles for the NFL Players Association, his alma mater Hofstra University, and Virtua Health. He’s also become a partner in New Orleans-based juice bar franchise Main Squeeze, consulting firm Dynasty Innovation, and an adjunct professor at the University of New Orleans. Marques shares his wealth of experience from these roles through his own consulting service, MC Consulting. His website, MarquesColston.xyz, is the official page to book him for management training, performance coaching, and corporate development consulting.
Marques’ coaching aims to help businesses shift their thinking and develop strategies for sustainable success. He does this through a method he has developed called “creating separation.” The system gets its clever name from Marques’ football experience. As a wide receiver, Marques needed to create separation from his defenders to catch the ball and score. Now, he uses this analogy to help companies and professionals create separation from competitors. Marques teaches the mindset needed to “create separation” through 3 steps: irrational confidence, creativity and possibility, and dynamic decision making. He credits this mindset for his ability to overcome obstacles in his career and sustain success in football and business.
On his website homepage, Marques breaks his philosophy down further by giving an overview of each step. First, the “art of irrational confidence” helps individuals perform at seemingly unattainable levels. After unlocking this mindset, creativity and possibility help them generate value. Finally, through dynamic decision-making, they can sustain this value and reach long-term success.
Marques teaches this system through bespoke training and speaking engagements. He breaks down potential topics for clients based on their needs. In leadership development training, Marques helps organizations give new leaders the tools for dynamic decision-making. For professional development training, he teaches team strategies aiming to transfer skill sets and unleash creativity. Lastly, he helps athletes transition to professional life by teaching them to manage their personal brand. Each training leverages his business leadership skills and past experience as a professional athlete.
It’s easy to book Marques for a training session right on his website. He includes options to request information under each specific area he’s available to speak on. He offers frequently requested speaking topics on his website to make booking the right talk easier for clients, as well. Marques has already done speaking engagements for many high-profile organizations, including the NCAA, NFLPA, the University of New Orleans, the New Orleans Saints, and the Entrepreneurs’ Association. Many have praised his training, shown by testimonials featured on his website from the University of New Orleans, the Virtual Center for Innovation, and D1 sports who each spoke on the value of his talks.
Showing his branding knowledge, Marques places his memorable website URL at the center of his online promotion. He shares it in all his social media bios and includes it in the banner graphics on each page, as well. This strategy fully utilizes the memorability of his domain name. Potential clients will see this URL and have it stick in their minds thanks to Marques’ being able to use his own name and brand on a memorable extension – .xyz. Making his website the center of his promotional activities means he is not limited by any third-party platform constraints. This gives him complete control over how he presents the benefits of his training.
Innovators like Marques who share their expertise and pass their success strategies on to others are a stellar example of the .xyz community. Marques is a great example of the forward-thinking .xyz philosophy, and his domain perfectly brands his services to reach the next generation of business leaders. Follow him on Twitter, Facebook, LinkedIn, and Instagram or reach out to bring his expertise to your organization at MarquesColston.xyz.
The design of your website plays a critical role in winning customers for your business online. To maximize your success in driving leads, there are a few key elements your website should include. This week’s #WebsiteWednesday features a lead generation website that is a great example of how to use these elements effectively: Tribe.xyz .
Tribe.xyz is a recruiting consultancy offering candidate sourcing, screening, and hiring coordination. Their business relies on driving leads from companies looking for talent recruiting in Europe. To attract leads, they’ve added website design cornerstones like an explanation of their services and a pitch of what sets them apart. They also include strategic elements that guide website visitors toward reaching out to try their service.
Here are 5 elements Tribe.xyz includes on their website that you can follow to help improve lead generation from your business website.
A potential customer needs to know what your service is before they can decide if it’s right for them. Come up with a quick pitch that explains your product or service in easy-to-understand terms. This will help you cast the widest possible net and avoid turning away potential leads with difficult language.
Tribe.xyz explains step by step how their service works, starting right beneath the main image of their homepage. This puts the most crucial information a potential customer will want to know front and center on their website. They use icons corresponding to each step in their process, as well. This is a smart way to reinforce value props using visuals.
Make it simple for potential leads to learn about what your business does by using visuals and step by step, simple language.
The main goal of your website is to drive leads. It’s crucial that you have your content flow toward well-placed calls-to-action (or CTAs) that guide visitors to reach out to you. These CTAs act as signposts for visitors, showing them the way to learn more about you and try your product or service.
Tribe.xyz includes one CTA under the main description on their homepage and another underneath the step by step explanation of their business. This strategic placement aims to have a visitor read about Tribe.xyz, understand the value they offer, and then show that visitor how to try Tribe.xyz‘s service.
Try giving potential leads an easy way to get in touch with you by strategically placing CTAs under content that pitches your services.
A lack of structure on your website can drive visitors away before they even reach out to you. If you design your website with distracting colors or long blocks of text, you are asking the visitor to put in a lot of effort to understand what you do. Lead generation website designs that emphasize only valuable information and focus on guiding visitors to specific actions tend to perform the best.
Tribe.xyz uses only four colors in the design of their website. They keep all text short and easy to read, as well. This helps them convey only the most important information quickly and effectively. It also saves their visitors time by reducing reading and avoiding navigating a confusing website layout.
Use this simple design technique on your website to avoid cluttering your message and to clearly communicate value to potential leads.
Like the last tip, this one is about keeping the layout of your site simple for visitors. A clearly-labeled navigation menu is like a map your website visitors can carry with them as they interact with your website. It gives them an understanding of what information your site has to offer and helps instill trust through simplicity.
On Tribe.xyz‘s clearly labeled top navigation menu, the first tab acts as a CTA to “Hire Recruiter.” Their “Careers” tab signals to those seeking to work at Tribe.xyz. The “Log in” tab shows existing users where to log into the service. This straightforward layout helps Tribe.xyz direct visitors to specific destinations on their website, and avoids distracting from their message.
Add a simple navigation menu with clear labels to your site to make sure potential leads know where to go, and don’t get lost in content.
This may seem obvious, but it is also critical. Your potential leads need a way to get in touch with you, and a contact page gives a clear label of where to do that (along with your CTAs). Contact pages help increase user trust, and lend credibility by offering a direct line of communication for your visitors. Your contact page should include a phone number if applicable, and an email or contact form.
The link for Tribe.xyz ‘s contact page is in the footer at the bottom of their website. The page itself lists their physical address as well as an email to reach out to them. With this page, Tribe.xyz shows their company’s home base and provides a simple method to get in touch. This information helps potential users get a picture of Tribe.xyz ‘s company beyond their lead generation website.
Make sure to include a contact page on your website to increase consumer trust and avoid losing out on potential leads who cannot contact you.
The quality of your lead generation website’s design determines its effectiveness. The more clear, simple, and navigable it is – the better it will be at driving leads. Keep your lead generation site simple by using an uncluttered design. Clearly label pages via your menu so your visitors don’t get lost and leave your site. Create a contact page and use clear CTAs to earn site visitors’ trust and turn them into leads.
Tribe.xyz is a great benchmark to follow for these tips, and also serves as an example of how .xyz adopters are leading their industries with aspirational website designs. Check them out at Tribe.xyz to get inspiration when building your lead generation site.
Your company values are the core of your business. They signal to customers what your company stands for, guide your decision making, and determine the goals you set. Because values are so essential to your business’ identity, sharing them on your website can help you stand out to the right audience. This week’s #WebsiteWednesday features a startup that serves as great inspiration for how to use your company values to stand out in your industry: Katarina.xyz.
Katarina.xyz is a healthcare platform designed to help make the care process easier for both patients and health professionals. They share this mission as an elevator pitch via the main text on their homepage: “Katarina simplifies the life of everyone.” The company then backs up this claim by breaking down the features of their platform. For professionals, this includes patient scheduling, appointment follow-ups, and personalized treatments. On the patient side, they list services like medical history and medication tracking, exam results, and appointment booking. All this, Katarina.xyz says, helps their platform provide patient-centric, humanized healthcare.
“The diversity of our employees is seen as one of our most celebrated gifts,” Katarina.xyz explains. “Our diversity is not only evident at the heart of our business, but also through the scope of areas and the broad spectrum of services that we offer our clients around the globe.”
Katarina.xyz practices sustainability by following the United Nations’ Sustainable Development Goals. UN Sustainable Development Goal 3, “to ensure healthy lives and promote well-being for all at all ages,” is particularly important to them. Katarina.xyz wants this UN goal to guide the work of their entire team. Their team’s commitment to following this mantra shows Katarina.xyz‘s value of engagement in practice.
Katarina.xyz COO, Sheraz Ahmed, echoes this commitment in a video featured on the company’s About page, as well. He details Katarina.xyz‘s dedication to providing the health infrastructure necessary to meet the UN goals with a focus on fighting global health threats.
Sharing these values and how the company upholds them helps Katarina.xyz show why their service is unique. They list each value, give insight to how it ties to their human-centric mission, and detail the ways it benefits their company in practice.
Katarina.xyz shows an example of living out these values through their response to a health emergency in Afghanistan. Due to a lack of healthcare infrastructure, the Covid-19 pandemic has hit the country especially hard. Katarina.xyz answered the call to provide humanitarian aid, sending one of their medical experts, Dr. Klaus Schustereder, and a team to help offer support. They documented the entire trip on their website and offered the option to stay up to date on relief efforts by signing up for alerts. Dr. Schustereder shared videos detailing the health challenges the country faces and how implementing Katarina.xyz’s medical monitoring system helps address them. Thanks to this work, Katarina.xyz says all 2 million citizens in the region now have access to improved care.
Company values are more than guidelines that determine the direction your business will travel. They display the strengths and convictions that drive your work. As Katarina.xyz shows, sharing these values can help your company stand out, attract support, and grow. Follow Katarina.xyz’s future development projects on their website, on Facebook and Linkedin @Katarinaxyz, or on Instagram @Katarina.xyz.
Your own personal website gives you an ideal platform to share your accomplishments and interests with the world. If you have a lot of information you want to share, it can be challenging to publish it all in an interesting and engaging way. This week’s #WebsiteWednesday, AleydaRocha.xyz, offers a great example of how to do just that. She uses eye-catching video on her website to make her work as a researcher and artist as enthralling to her visitors as it is to her.
Aleyda Rocha is a researcher and artist, based in Vienna by way of Mexico. Aleyda completes most of her work in her role as a Scientific Researcher at the Austrian Academy of Sciences. Her research examines practices of extractivism and colonialism. More specifically, she’s focused on sustainability and fighting for social justice. Aleyda completes this work in her role as founder of the Dismantle Extractivism Network, which aims to visualize and fight extractive environmental practices. She’s also a founding member of Revoltosas Mexico, a non-profit organization dedicated to pushing forward gender equality in Mexico. Because Aleyda’s work deals with large social issues and complex global crises, it can be difficult to grasp and jump into right away. To make it engaging to non-researchers, Aleyda uses her artistic abilities to create unique videos for the projects she features on her website.
The dedicated page for Aleyda’s Dismantle Extractivism Network is a perfect example of her design strategy. She uses a visual intended to help the viewer understand her work on different levels. The warping image, though not fully clear, appears to be of a tree or other common symbol of nature. By having the image become distorted, Aleyda aims to create visions of extractivism in the viewer’s mind. Using this video, Aleyda creatively conveys the impact of the organization’s work by visualizing it in an emotionally resonant way. Aleyda uses the project page itself to explain the organization’s goals and research in more detail.
For her academic research project “Narratives of the desert,” Aleyda features a video of a cactus set against a bright blue desert sky. The cactus moves in and out of focus, almost as if it were a desert mirage. With this imagery, Aleyda gives the viewer the feeling that they are in the desert themselves. The video is strange yet inviting at the same time, enticing her visitors to click and read more about the project. The goal of the project is to highlight biocultural diversity, so it’s fitting Aleyda chose an image of a cactus that takes on many forms across the desert.
Aleyda has made some videos on her site interactive by allowing her website visitors to move their mouse over an image for an effect. One example of this is Aleyda’s page for her global program teaching inclusion, called the Peace Machines Workshop Series. She made an interactive video showing a fractal design of students from the workshop completing their projects. The design catches viewers’ eyes and also evokes a feeling that students are working to heal the fractures. To create more connection to the page, Aleyda made the image so that scrolling a mouse over it shifts the fractals’ movement toward the mouse. This is a great way to keep her website visitors engaged and even to entice them to click on the image to learn more about the program.
Aleyda uses a similar interactive video as the visual for her data exploration project “You Are The Dream Of Poles Awoken.” At first look, the video shows a tall, majestic mountain that is slightly obscured by horizontal lines. The lines cut through the mountain and make the image of the mountain move slowly up and down, towards its poles. Scrolling your mouse over the video lets you push the lines toward the top or the bottom of the image. This is a clever way Aleyda draws attention to poles on opposite sides of the image. It also sets up the project itself, which focuses on one pole in a small, snowy village in Norway and another pole in the Atacama Desert.
Making your website’s visuals engaging and interactive helps bring your work and your website to life. If a single picture is worth a thousand words, then Aleyda has made her site an example of how to speak millions of words and evoke emotion without using much text at all. Her website’s visuals inspire visitors to interact with them, and helps improve the likelihood they will click and read more about her work. If your visitors can feel they are a part of what you do, there is a better chance they will take it in and remember it. Follow Aleyda’s lead and try exploring videos and visuals to showcase projects on your website. Get more from Aleyda herself by signing up for her newsletter, following her on Instagram, or jumping into her portfolio on AleydaRocha.xyz.
Creative companies are often guided by their unique identity or mission, and use that to stand out to potential clients. AandB.xyz uses their “born digital” identity to help clients create successful online campaigns. Byld.xyz trusts their process and uses it to help established brands innovate solutions by creating new startups. AtelierInteriors.xyz follows the creative guidance and unique design vision of their founder, Adri van Zyl. This week’s #WebsiteWednesday features another .xyz adopter fueled by their own unique philosophy to make a positive impact through their work: Wave.xyz.
Wave.xyz is a “cause first creative collective” specializing in promotional initiatives that make a positive impact. Wave.xyz’s name is a reference to their company philosophy. Featured on their About page, Wave.xyz’s philosophy uses a memorable metaphor that fits perfectly as the company’s elevator pitch.
“Life is made of waves. Both modest or massive, waves make impact, washing upon shore for a fleeting impression.
Through constant connection with sand, waves have the unique ability to shift boundaries.
A wave is also a moment in time for brands.
Applying such logic to brands is critical for making meaningful waves that break through disorder, generate change, and accelerate impact.” – Wave.xyz
To help brands achieve influence, Wave.xyz offers services spanning the full promotional process. This includes developing a complete strategy, creating materials, and managing the rollout of a campaign as well. One way they aim to set themselves apart from other creative agencies is by choosing to be “nomadic.” This means Wave.xyz goes to their client and works from the front line. Their goal is to immerse their team in the environment and create the most meaningful final product.
Wave.xyz have brought their impact-focused solution to a few notable brands. In 2018, they created a film for NOVA Hope for Haiti to help the organization raise funding at their annual casino night event. The overall project goal was to recount 16 years of NOVA Hope for Haiti’s work in the region. To accomplish this, Wave.xyz filmed on location in South Haiti and spoke with residents to show the challenges the region is facing. Then, they created promotional collateral and managed a full campaign on social media to raise awareness of the film. The full campaign shows how NOVA has helped bring the region much-needed medical care and the positive effect it’s had. NOVA has continued to use Wave.xyz‘s film as an introduction to their work on their company website, showing the lasting value that Wave.xyz‘s work had for them.
For the Church of St. Francis of Assisi’s LGBT+ Ministry in NYC, Wave.xyz completed a full branding overhaul. They developed a new branded color palette and communication strategy that reflects the ministry’s values. They then adapted this new strategy to the ministry’s print, email, digital and social media presences. Wave.xyz says the ministry loved the new branding, which was also well-received by many parishioners at their church.
In one of their larger projects, Wave.xyz worked with the Alzheimer’s Association in San Antonio and South Texas to create a national fundraising campaign. This campaign was set to kick off the organization’s biggest fundraising event of the 2018-19 fiscal year – the #ENDALZ campaign. Wave.xyz filmed a video featuring individuals who have a loved one with Alzheimer’s to inspire change by showing how many lives Alzheimer’s affects. Wave.xyz say their work helped to “invigorate advocates” ahead of two major fundraising events for the association that year.
Wave.xyz chose the perfect brand name to fit their mission, and their globally recognized .xyz domain is ready to grow alongside them as they continue to make waves in their industry worldwide. Wave.xyz makes it easy for those interested in working with them to begin the process via their website or branded social media. They have secured @wave.xyz on Instagram and Facebook and @wavedotxyz on Twitter and LinkedIn. These handles make them easy to find and promote their website URL right in their social media handle. Their CEO Jason Syptak has gotten creative with their memorable URL as well, listing himself as “??.xyz founder” on LinkedIn. Reach out to Wave.xyz via their website’s contact form, or stay up to date on their latest projects by subscribing to their newsletter.
Online course platforms have steadily risen in popularity. These platforms use the connective power of the internet to teach general skills from some of the most notable names in their fields. This week’s #WebsiteWednesday features an online learning platform that is built specifically to serve engineers and architects by offering courses on architecture taught by real professionals: Ingenio.xyz.
Ingenio.xyz is an online training platform for both students and professionals in the field of architecture. Ingenio.xyz‘s goal is to share education on key elements of architecture via courses taught by industry professionals. The platform selects teachers with years of experience that have achieved a working knowledge of their field. Teachers are also selected based on Ingenio.xyz’s belief in their ability to teach what they know in a straightforward way. Ingenio.xyz‘s platform covers relevant subjects like structural technique, materials, management, and even design software. This allows platform users to gain a strong baseline knowledge straight from the pros who are working in the field every day.
Courses on Ingenio.xyz vary according to either material type or construction type. This way students can find and enroll in courses that are most relevant to their specialty or interest. Students with no specified interest can jump right into learning by choosing one of six featured courses on the Ingenio.xyz homepage. This gives students the chance to try out a course and plan their learning as they go. Each course has a dedicated page with information on who it’s for and a breakdown of the main topics it will cover. Students can also read reviews from those who have completed the course, so they know what they are getting into before they begin. Teachers also give an overview for each of their courses, which Ingenio.xyz publishes on their branded YouTube channel. Courses vary in price, but users can start a free version by entering their email on the course page. Ingenio.xyz says they have more than 1,000 students and 70 companies currently using their courses as guides.
Each course utilizes a similar whiteboard-style drawing system, where the teachers illustrate lessons as they are speaking. Ingenio.xyz‘s goal with the whiteboard system is to make it easier for students to visualize the techniques they are learning. They also hope to help create a classroom feel and build a connection between student and teacher. Ingenio.xyz works to help build this connection further by featuring a questions page where students can interact with course teachers and find advice. Students are encouraged to ask anything – from problems they are facing, to doubts they may have about their progress on a project. The course teachers will then lend their expert advice and help address the student’s issue. This page is also designed for course participants to network with teachers and other professionals, so they can build up industry contacts. Ingenio.xyz ranks the most active users on this page as well, which incentivizes them to complete more courses so they can gain a higher rank. For those still on the fence about trying the platform, Ingenio.xyz features testimonials from over 70 companies who have used the courses when training employees. This helps build trust for potential users by showing the platform’s backing from industry pros.
Online learning can help students and professionals sharpen their skills by giving them access to expert knowledge at the click of a mouse. Ingenio.xyz exemplifies the benefits online learning can have by offering a specific platform tailored for engineers and architects. Their .xyz domain has helped them create uniform branding across social media and will help them stand out to reach a global audience. Connect with Ingenio.xyz on Facebook and Twitter @ingenioxyz, or by subscribing to their newsletter on the Ingenio.xyz homepage.
Art is an important piece of every culture, as it allows us to explore the complexities of life in an engaging way. It is also one of the most expressive ways that communities can share and celebrate their unique identity with others. This week’s #WebsiteWednesday features the portfolio of a cultural producer who provides a global platform for artists from the LGBTQ+ and East African communities to tell their stories: Rocca.xyz.
Rocca.xyz is the online portfolio of London-based artist and cultural producer Rocca Holly-Nambi. Rocca is currently the Head of Arts for the British Council, East Africa, a program promoting creatives and artists from countries in East Africa and the UK. She is also completing a Ph.D. in Visual Cultures at the University of London. Her artistic work centers on the culture of both the East African and the LGBTQ+ communities. Rocca has earned many awards and grants in nearly 20 years as an artist. This includes an ISPA Global Fellow grant, a grant from the European Cultural Foundation, and award recognition from the Gordon Forum for the Arts, the British Council, and the Big Lottery Fund, among many others.
Rocca founded the East Africa Arts British Council program and has overseen it since its start. The program aims to connect contemporary British and East African artists through grants, opportunities and projects. One of Rocca’s main projects in her role on the Council is producing a collection of artworks from East African artists. The project highlights work from artists who must use innovative visual strategies to represent LGBTQ+ points of view in art and “thrive in atmospheres of queer oppression.” Rocca says her goal is to “highlight the artists’ work, celebrate the impact visual culture has on the queer journey, and build strategies for creating alternative spaces and avenues of thought.” In her role for the council, she says she has also helped commission 16 major new artworks of East African artists and curated film festivals in seven countries. This program is a testament to Rocca’s passion for art and the great positive impact she has had on artists in East Africa.
Rocca’s work outside her role on the Council also includes notable projects. Her own studio work aims to visualize “both the mess and potential of new connections” in a thought-provoking way. In one example piece, Rocca uses enamel paint on an egg box to convey what she describes as “everyday queerness.” As part of a residence at the Edinburgh Mela Festival, Rocca helped form and managed a youth hip hop group in Edinburgh, which later performed across Scotland. One of Rocca’s most unique visual pieces is Jump, created in response to the 500 year anniversary of Thomas More’s book Utopia. More’s book centers on the political system of an imaginary “ideal” island nation. Rocca’s piece subverts this idea by showing a looping video of performance artist Ife Piankhi moving through a deserted island while a poem Ife wrote plays over the video. Rocca uses the piece to show the island can be a utopia for some and a repetitive dystopia for others.
Art is one of the most powerful tools we have to convey emotion and explore different cultures. Rocca shines as an example of the .xyz community through her celebrated art and the positive impact she’s created in her career. See more of Rocca’s work by following her on Instagram and Twitter, or checking out her portfolio on Rocca.xyz.
The holiday season is in full swing, and food lovers, home chefs, and seasoned professionals alike are sharing their favorite meals and discovering exciting new recipes. The internet is a major force driving these individuals to connect and network. This week’s #WebsiteWednesday harnesses the power of their website to reach these individuals and build a community made for all kinds of food lovers, wherever they are on their culinary journey: Foodism.xyz.
Foodism.xyz is a media brand that aims to be the one-stop destination for all things food. Based in India, Foodism.xyz offers culinary professionals and food lovers a place to discuss cuisines, network, and share recipes or opinions. Foodism.xyz says their mission is “to gather all food enthusiasts under a single roof and help solve their everyday issues by connecting them to the right people.” Indian cuisine-lovers can chow down on Foodism.xyz’s recipe-filled magazine, or grab new meals to try from their recipe sharing platform. They can also cook smarter by reading Foodism.xyz’s “feed bites,” which give tips on healthy ingredients to incorporate into your cooking alongside suggestions for developing better eating habits.
The Foodism.xyz magazine seeks to deliver interesting and exciting food content directly to your inbox each month. Each issue features different seasonal food topics, deep dives into regional cuisines, and articles about what dishes to serve when celebrating upcoming holidays. Regular sections include chef interviews, snack reviews and even a home decor section. Foodism.xyz’s magazine features recipes for both health-conscious readers and those with a sweet tooth, with the overall goal of inspiring their next favorite dish. Past months’ issues are downloadable or can be read directly on the website if you create a free Foodism.xyz account.
November’s issue centered around sharing recipes and comfort foods to cook for cold winters. A few of their “must have” winter recipes include fruit and nut-based dish vasaanu, sweet-flavored Kehwa tea, and Ghugra pastries, which are popular during the colder months. For their regional food focus, Foodism.xyz offered a vegetarian twist on the typically meat-based Kashmiri Pandit cuisine. They wrapped up the comprehensive issue with chai inspired dishes and unique sweets to help bear the cold, along with stories from transplants to India about their favorite chai meals.
Another key element of Foodism.xyz is their interactive recipe sharing platform. The tool features step-by-step recipes searchable by keyword, cuisine type, or author. Those who have created a Foodism.xyz account can submit their favorite recipes using the site’s five step process. Users’ submissions require a description of the dish along with written instructions for making it and photos or video of the cooking process. Foodism.xyz adds even more helpful info for readers by choosing a “recipe of the day” from the recipes submitted.
Another way Foodism.xyz users can connect more closely with their passion for cooking and their fellow users is by sharing food stories. This section features Foodism.xyz users recalling memorable meals and giving tips they’ve picked up from past culinary experiences. Foodism.xyz’s aim for this section is to gather experienced chefs and food fans alike to improve their recipes, find new dishes, and share their journey with others.
Users of Foodism.xyz have new features to look forward to on the horizon as well. Foodism.xyz plans to launch an e-commerce marketplace through both a mobile and web application. They say this new marketplace will allow users to network and swap or sell cooking products.
Gathering with others who share your interests and hobbies helps add to your overall enjoyment of them. Foodism.xyz shows that you can join a community around your interests from anywhere in the world through the internet. Their work also serves as a great example of how .xyz users foster community and help individuals build a deeper connection with the things they love.
Many graphic design professionals choose to supplement their full time workload with side projects that pique their interest. Both kinds of projects are worth sharing on a personal portfolio. It helps show off your skills, gives a full picture of your ability, and can inspire others. A portfolio website is also a great way to meet potential collaborators, partners, and clients. In this week’s #WebsiteWednesday, you’ll meet a graphic designer and illustrator who joins her professional and personal creative work through her website: Gurleen.xyz.
Gurleen.xyz is the homepage of Gurleen Gill, a San Francisco based graphic designer and illustrator. Gurleen pursued a career in Graphic Design because she feels it is a powerful form of self expression. Since earning a BFA in Graphic Design from California College of the Arts, Gurleen has gone on to develop designs for both print and web-based media. Gurleen tries to blend print and web design methods in her work to explore how each field’s unique differences can add to projects in the other. She gives her website visitors a deeper look into her creative process and background in the About section of her website. She shares that her empathetic nature inspires both her professional and personal projects. Her main interests lie in working on projects around social issues like mental health and sustainability. This “About” section is a wise inclusion on Gurleen’s website, as it gives a deeper perspective on the projects she features.
In her career, Gurleen has worked on team design projects for notable names like Salesforce and NetApp. Gurleen took on the graphic design role of a nine person team when working on Salesforce’s Dreamforce event. For her part, she helped create visuals to generate the feel of the event’s “campground” theme. This included everything from gateways and game screens at booths to designing a social wall helping attendees connect with each other. Gurleen took up a similar graphic designer role when working on a team for NetApp’s Insight conference. On this project, she helped render 3D graphics that determined an optimal layout of the event space. Gurleen shares how she was able to incorporate the event’s color palette into advertisements and even the booths themselves.
Gurleen focuses her professional work on making a positive impact. She’s worked on a handful of suicide prevention campaigns to spread awareness and education. For the Global Suicide Landmarks project, Gurleen made an animated map of 10 locations associated with suicide. The aim of the map is to prevent future incidents by sharing real stories and information. She has also created illustrations for Unlocked, an organization that educates parents in the Bay Area about youth suicide prevention. Gurleen helped spread awareness of the project by designing an interactive website featuring original illustrations. The illustrations go along with information on the site about adolescent suicide and the role depression plays in it. Gurleen designed the site so visitors can understand the problem, find statistics, learn about prevention, and get resources for treatment.
Gurleen’s personal projects show off her well-rounded skill and interest in exploring both web and print design methods. On her website, Gurleen labels these projects the “Playground” section. One of her featured passion projects is a custom CSS interactive font she created. The font uses reverse italics and inverts its letters when a mouse scrolls over them. She also shares “Typophoto” explorations, which blend type and photography. Gurleen’s typophoto pictures use the words “and” “points” and “of” to make unique artwork. Gurleen also features her many painting-like illustrations, displaying the well rounded creative skillset she possesses.
Your personal website gives you the power to show your complete set of skills and attract employers, collaborators, or new contacts. It also gives you the freedom to create a portfolio online that looks, feels, and says exactly what you want it to. Gurleen Gill did just that with her website. Gurleen.xyz stands as a great example for anyone looking for inspiration on how to build a strong personal portfolio. Head to Gurleen.xyz to check out her work or get in touch with her for a potential collaboration.